Key points to check first
The export company's website must be structured so that buyers can review product suitability and transaction conditions. Match the unit and product name, certification scope, minimum order quantity, and sample/quotation inquiry process with your sales materials.
Determine the type of overseas customer before translation
The information needed varies depending on whether the buyer is a distributor, finished product manufacturer, or facility manager. Distributors can first review supply conditions and packaging, and manufacturers can review materials, specifications, and drawings. Start by deciding on your main market and sales method, then compose the menu for the English page.
Rather than putting the company history first, it helps people quickly find the main products, corresponding industries, production/quality control, and inquiry methods. Organize English search expressions based on actual product name and customer use. We do not present unconfirmed search volume or the possibility of exposure in a specific country as evidence.
International transaction information to include on product pages
| item | Confirmation criteria |
|---|---|
| Product name/standard | We unify the names, models, units, and drawings used by customers. |
| Application field | Describes what purpose and under what conditions it is used. |
| Quantity terms | We will inform you of the minimum order quantity and sample consultation range. |
| production schedule | We divide the general schedule and custom specification confirmation process. |
| Quality/Certification | Confirm possession and coverage for each product. |
| inquiry | Displays quotation data, reply contact information and language of contact. |
Don't write down shipping, payment terms, or specific trade terms as if they apply to all orders. Terms confirmed by the sales team are posted, and items that require negotiation for each order are marked as such. Certification logos are also added after checking usage rights and scope of application.
Verify translations with product material and sales review
The literally translated product name may be different from the name used by the buyer. Create a terminology table by collecting recurring terms from export quotations, English catalogs, and buyer inquiries. Also check unit conversion, decimal points, date and model notation. Automatic translation results are not confirmed as specification information without review.
If the Korean and English pages describe the same product, the model name and revision time are correct. For products sold only in a specific language, indicate your sales scope in that language. If the contact person indicates that they support languages that are not supported, problems may arise during the response process.
Compose the address and body text together for each language.
If you only have a button to switch languages but the product body isn't translated, your customers will get lost. Move to the corresponding language page on the details screen, and clearly handle the status of missing translations. Multilingual addresses, main addresses, and language relationship indications are checked during the production process.
Instead of just putting product descriptions in images or PDFs, write them as text on the web page. The catalog is available as additional material. Check that the image is not too heavy and that the download and inquiry links work on overseas mobile phones.
Connects English quote inquiries with follow-up response.
For your first inquiry, you may review product model, intended use, expected quantity, desired schedule, configuration with company and receive a reply email. “Request a quote” is an example of button phrases for a quote request, and “Request a sample” is an example of a sample request. If the procedures for the two requests are different, distinguish them when submitting.
In the notification of receipt completion, write down the department in charge, response language, confirmation schedule and time zone according to actual operation. Also check whether the reply is received via the email address used by the overseas buyer. The process of forwarding inquiries to the person in charge and recording the subsequent status is as important as receiving inquiries.
Inspection list before opening English website
- We placed the main product information that suits the buyer type first.
- Model, specification, unit, and quantity conditions were compared with sales data.
- The scope of application of the certification and trading conditions has been confirmed by the representative.
- We checked language switching, downloads, and mobile inquiries.
- There is a designated person in charge of responding in English and a method of delivering inquiries.
Frequently Asked Questions
Can I make just one company introduction page in English?
If you're just checking out a company, you can get started, but if you're just reviewing products and deals, you'll need representative products and contact information. Set the scope based on what you want to see from the buyer.
Is it possible to run an English website with only automatic translation?
It can be used in the draft, but the product name, figures, units, and transaction terms must be reviewed by the person in charge. Check sales data for information that affects your trading decisions.
Do I need to create a website for each country?
You can review when the product being sold, the terms of the deal, and the language you are in charge of actually differ. Expand the scope of configuration and operation starting with your main language and product.
Organize your overseas sales materials into a website that buyers can read.
You can review product information, multilingual structure, and buyer inquiry flow during Blue Canvas' website creation consultation. Set the initial production scope based on the completeness of English materials and operating personnel.
Good resources to prepare before consultation
Please prepare the main country/customer type, product specification table, English catalog, transaction terms, and inquiry contact information.
Written by: Blue Canvas Editorial Team