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Take a look at the landing page · 004 landing page price notation estimate

I opened three places, but I have no criteria to choose.

Approximately 4 minutes to read BlueCanvas

Is it necessary to write the price on the website's first screen?

That's not true. It is true that it is difficult to write down a list price for a service whose price varies depending on the conditions. However, you need to decide what to give instead of the amount. Of the 464 places that read the first screen, 108 places had prices written down, and 313 places did not have prices or words like “Quote Inquiry” or price links. Visitors can start comparing just one thing: what's included, what changes the amount, and roughly what range.

Key takeaways

  • It is difficult to inquire if you do not have the amount. I can't think of anything to say other than "How much is it?" Because.
  • read the first screen 464 places There are 108 places with the price written in the middle, and there are no places with words or price links. 313 placesIt was.
  • I am not saying that everyone should disclose their list price. Instead of regular price Included items · Conditions for changing the amount · Approximate rangeYou can write .

I opened three places, but I have no criteria to choose.

I open a few places to entrust my website. The introductory text is well written, but the amount is not visible. Then, you make an inquiry, but your hand stops in front of the door. I can't think of anything to say other than "How much is it?" Because.

You can't choose if you don't have something to compare it to. So even though I have three places open, I can't decide which one to ask first.

I counted 464 first screens.

What's on the first screenplace
The amount is written down108 places
There is no price, but there is a link to the price or something like “inquire about quotation.”43 places
No amount, no words on behalf of it, no price link.313 places
Total (denominator)464 places

What is counted as “words on behalf of” are quotation inquiries, price inquiries, post-consultation guidance, separate discussions, phone inquiries, and customized estimates, and “price links” are links with price, pricing, fee, charge, price, and cost in the address or text. Among the 356 places with no money, 43 have at least some clue, and 43 have nothing. 313 placesIt was.

Reveals measurement conditions. On August 31, 2026 Just one piece of HTML received from your home address I read it. Since I didn't look at the rendering and subpages Places with prices on separate rates pages will not be captured using this method. 35 connection failures, 22 error responses, and 120 places with less than 300 characters were subtracted from the denominator.

Not being able to write it down is one problem, not writing it down is a different problem.

There is obviously a reason why it is difficult to write down the amount on the first screen. This is because it varies depending on the conditions.

  • Number of pages and screen composition
  • Administrator functions and external integration
  • Schedule and inspection scope
  • Maintenance after opening

This is not to say that all services must disclose their list prices. Not writing down the amount is a choice. The problem is when those conditions aren't even on the screen. Without knowing what changes the amount, visitors can't decide what to ask.

Three things you can write instead of the regular price

  1. What is included? Write down basic items such as planning, design, development, and pre-opening inspection.
  2. What changes the amount? Write down the conditions that drive the values, such as number of pages, administrator functions, schedule, and maintenance.
  3. Approximately which section is it? All you have to do is say, “If this condition is met, it’s generally within this range.”

Even if you only have one of the three, visitors can start comparing. BlueCanvas Instant estimateWhen you select a condition, it shows the included items and the expected range. The exact amount is determined during the consultation, but what changes the amount is first visible on the screen.

What you will try today is three lines.

If you can't write down the list price, write down three lines starting with the conditions under which the price will change. For example:

  • Includes five basic pages, and the price increases as the number of pages increases.
  • Administrator functions and multiple languages ​​are added separately if you select them.
  • The amount may vary if you postpone the schedule.

Then the inquiry is “How much is it?” “There are eight pages. How much is it?”changes to . It also becomes easier to answer. If you are curious about the screen after pressing the send button, A page where no screen appears even when you click on apply for consultationYou can continue watching.

Full video subtitles (6 scenes)

If you don't know what to ask

If you want to inquire about the price but don't know what to ask. There was no amount on the first screen.

There are no standards to choose from

I tried a few places to entrust the website to them, but there was no money, and when I tried to inquire, I didn't know what to ask.

I counted 464 places.

Of the 464 places where the first screen was readable, 108 places had the amount written down, and 313 places had no words or links instead of the amount.

What you can't write down and what you don't write down

There is a reason why you cannot write down the amount. Because it varies depending on the conditions. The problem is that the conditions are not even written down.

What can be written instead of the regular price

You can write down three things: what is included, what changes the amount, and roughly what section it is.

Three lines from the condition

Write down three lines starting with the conditions under which the price will change. Your guests can then decide what to ask.

Frequently Asked Questions

Is it necessary to write the price on the website's first screen?

That's not true. It is true that it is difficult to write down a list price for a service whose price varies depending on the conditions. However, it is better to decide what to give instead of the amount. Visitors can start comparing just one thing: what's included, what changes the amount, and roughly what range.

Can’t you just write “Quote Inquiry”?

It's better than nothing. Of the 464 places I read on the first screen, 313 had no words or price links. However, it is difficult for visitors to decide what to ask with just one line, “Quote Inquiry.” If you write down two or three lines of conditions for changing the amount, we will receive specific inquiries.

In that survey, did you count places with separate pricing pages as “none”?

Since we only read a single HTML page sent to the home address, if there is no price page link on the first screen, even if there is a price table at the bottom, it will not be captured in this survey. So, I counted “places with a price page link” separately, and listed 313 places without even a link. The price tag drawn behind the rendering is also not confirmed.

What should I write first?

Three lines of conditions that change the price are sufficient. Things like, “It includes the basic five pages, and the price goes up as the number of pages increases,” “Administrator functions and multiple languages ​​are added separately if you select them,” and “The price may change if you delay the schedule.” Even if you don't confirm the amount, we can give you some criteria to choose from.

We show you the standard first instead of the amount.

BlueCanvas cost estimate will show you the included items and expected range when you select the conditions. The exact amount is determined during the consultation, but you can first check what changes the amount on the screen.

Try a cost estimate

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