Before opening someone else's landing page, we opened ours first.
As I started a series analyzing landing pages, I opened BlueCanvas inquiry form before anyone else's page. There were seven fields that needed to be filled out before the send button would open.
- Company name
- Name of person in charge
- contact
- budget range
- project details
- Consent to collection and use of personal information
This is an item that is actually verified by the server, so if even one item is empty, it will not be transmitted. It's not just about what you see on the screen. process_contact.php Check again using the same rules inside.
The positions where the hand stops are the two spaces below.
Most of the time, I write the company name, person in charge, email, and contact information without any hesitation. This is because the value is already known. The problem lies below that.
budget rangeand project detailshas a different personality. The budget is determined only after receiving a quote, but the form asks about the budget before that. There is no standard for what and how much to write in project details, so I end up writing a few lines and then deleting them repeatedly.
The order of questions was reversed. The structure required an answer before giving an answer.
Instead of reducing the columns, I changed the order.
A common prescription is “cut back on the essentials.” But in order to have a consultation, you ultimately need the same information. If you reduce the number of spaces, the number of inquiries will increase, but the call length will be longer.
so Instant estimatetook a different approach. Instead of typing it out Answer with a click I did it. Items such as the number of pages, design method, presence of administrator functions, and multilingual support were made optional and all you had to do was choose.
After making your selection, the estimated quotation range will appear on the screen first. You can check the amount before leaving your contact information.
The next three required items you will receive are:
After seeing the estimated amount, there are three required items you will receive when you apply for a consultation.
- Name of person in charge
- phone number
- Consent to collection and use of personal information
Although it appears that seven spaces have been reduced to three, it is not exactly true that the spaces have been reduced. The information required for the quotation has already been received as an option previously. Answer first and receive contact information last.I just changed it to .
When applying it to our form
- visitor value not yet knownMake sure you don't leave it as required. Budget is a prime example.
- Positions that require free input Can I change it to an option? Take a look. Clicking is much less stressful than typing.
- contact information Please adjust the order to receive them.
- Match the server verification and screen display. It goes through on the screen, but if it is blocked on the server, it will fail for unknown reasons.
The change in conversion rate cannot be quantified because the sample is still small. In stock now. To take a deeper look at the landing page structure: What is the difference between a landing page and a website?Please watch together.
