Key points to check first
The point of the pricing page is to clarify the scope of the service and the terms of the quote rather than claiming it is cheap. Distinguish between fixed price and custom quotes and provide guidance on inclusions and exclusions, additional tasks, and consultation procedures.
Customers who only ask about price need a standard for comparison
If you ask what you want after asking “How much is it?” and repeat the same explanation, check to see if the scope of the service is unclear rather than the price. In services where the amount of work varies depending on conditions, such as cleaning, photography, design, and facility management, customers may not know the standards for quotation.
There is no need to list the amounts for every case on your website. Describing what you're working on, what the deliverables will be, how much time you'll need, and what materials you'll need on hand will help you know what to compare. If you only collect inquiries with low-cost configurations that are not actually provided, your expectations may be mismatched during the consultation.
Distinguish between fixed price, starting price and custom quote.
| method | suitable situation | Information to be explained together |
|---|---|---|
| fixed price | Scope and deliverables are standardized. | Included work, quantity, duration and additional work terms |
| starting price | The basic task is the same, but the options are different. | Differences between conditions and options to which the amount applies |
| price range | You can review your budget by major dimensions. | The amount of work that separates sections and the costs that are excluded |
| custom quote | Work varies greatly from site to site and request to request. | Quotation data, confirmation procedures and response standards |
When using the phrase “from,” actually describe what you can do with that amount of money. For most customers, if there is an additional cost, the terms are prominently announced. The timing of price application and payment/billing standards are also consistent with internal operations.
Price list shows included and excluded items first
Taking photography services as an example, the same amount has different meanings if the shooting time, number of locations, number of delivered photos, correction range, and business trip conditions are different. Explain the difference as follows: “Example: basic correction included, additional synthesis negotiated separately.” The actual page must be changed according to our operating standards.
When comparing multiple products, create a table with the same items and use expressions that customers can understand. It's hard to tell the difference if you only write down the internal working terminology. The number of revisions and work period are also defined, as are the number of results.
Place the questions you need for a quote next to the price list.
Don't make customers who read the price write their inquiry from scratch again. We will guide you through the items required for an estimate, such as the type of service, scale of work, desired schedule, and reference materials. If you don't have a budget yet, we allow you to choose “Decision after consultation” and don't stop you from filing because you don't know the amount.
For projects that require on-site confirmation, please inform us of the difference between online application and confirmed estimate. Even if a paid visit is required before creating a quote, the customer should know before submitting. Explaining conditions that may change during follow-up consultations rather than hiding them helps build trust.
For price guidance, we look at the quality of inquiries and misunderstandings and correct them.
Don’t immediately judge it as a failure if the number of inquiries decreases after disclosure. You need to ensure that out-of-scope requests are reduced and that inquiries remain for review of actual contracts. Conversely, if no inquiries are made about an important service, try changing the description and pricing terms to make them easier to read.
Updates will begin with the main service. Collect recurring additional cost questions, reasons for quote changes, and pre-contract misunderstandings and reflect them in your guidance. If discounts and price revisions were implemented simultaneously, the effects should not be interpreted as a result of price list design alone.
Items to check before publishing your pricing page
- We really saw what we could offer at the stated price.
- Included/excluded items and additional cost conditions are listed together.
- You can see when the price will be applied and the work period and quantity standards.
- The difference between quotation submission and confirmed quotation is explained.
- Counseling staff also provide explanations based on the same standards as on the website.
Frequently Asked Questions
If you disclose your prices, won't your competitors follow suit?
The scope of disclosure can be determined according to the competitive situation of the business. Even if you don't disclose the amount, explaining the scope of work and the terms of the estimate can help the customer prepare for the consultation.
Can we just put the lowest price on the first screen?
The range to which the price applies must also be informed. In fact, if most requests require additional work, be sure to explain the condition without leaving out the condition.
If there is a price list, wouldn’t there be a need for consultation?
Fixed configurations can be requested immediately, however custom work and site conditions may require consultation. Rather than eliminating consultation, the price list can be used as a resource to help with comparison and preparation.
Make price list and quote inquiries follow the same standard
You can review Blue Canvas and its service range, price comparison, and inquiry items together. By organizing pages based on recurring cost questions, customers and representatives can talk about the same information.
Good resources to prepare before consultation
Please prepare example estimates for each service, tasks included and excluded, additional cost criteria, and recurring pricing questions.
Written by: Blue Canvas Editorial Team