PLATE C · #00A0E9The E in the logo is the color of printing ink
cyan
PLATE M · #E4007FT is the color of Magenta
C + MThe purple color in the middle is
the place where the two inks overlap
ENART · WEBSITE RENEWAL PROPOSAL
Contemporary art agency ENART homepage renewal proposal
ART IN MOTION · PASSAGE two directions
ENART is a contemporary art agency that plans, promotes, and publishes contemporary art exhibitions. We announced the Hansae YES24 Foundation's international cultural exchange exhibition and Hyundai Motor Company's exhibition and art sponsorship project, and as the agency for artist Kang Ik-joong, we presented 〈Four Temples〉 for the first time as a Korean artist at the 2024 Egyptian Pyramids International Exhibition 《Forever Is Now》. We also publish art books such as Hyundai Motor Company’s art sponsorship series 『Hyundai Motor Art』 and 『MMCA Hyundai Motor Series 2014-2023』.
BlueCanvas proposed two directions for redesigning ENART's website. ART IN MOTION is as bright as the exhibition hall during the day, and PASSAGE allows you to walk from the exhibition hall at night to the front of the pyramid. On this page, we summarize the brand interpretation, structure, color, font, and movement that led to the two design proposals.
FOUR QUESTIONS
Currently, only titles such as “ENART Introduction” are placed on the photo slides. Both design proposals describe what ENART does in one sentence on the first screen.
Proposal A spread out the representative example to fill the width of the screen, and Proposal B created a separate golden framed scene in front of the pyramid.
Currently, the book is divided into a portfolio section and a news card. Proposal A had a filter that filtered out only publications, and Proposal B had shelves that gathered books together.
In both design proposals, the business areas were rearranged in order from before the exhibition opened to after it closed.
23 PROJECTS, SORTED
The 23 public portfolios were sorted by most recent and then regrouped by type of work. Promotion accounted for the most with ten, followed by exhibitions and projects with five, and publications with three. Although there are only three books, each book contains as many as 10 years of records.
We re-read the current logo before creating the new emblem. The story of the entire website is derived from the five letters ENART, Art Event & Education below them, and the color transition from cyan to magenta.
If you read ENART out loud, it is Lee, Anne, Art. The “Ann” in the middle is the same as reading the English word and, and the sentence under the logo, Art Event & Education, also contains &. We read this name to mean a company that connects art and people.
The three letters N, A, and R share pillars. The right pillar of N becomes the left pillar of A, and the diagonal line of A ends below the pillar of R. I read this uninterrupted piece overlapping with ENART's work, which goes from planning to promotion and publication.
The five letter pillars are all thin lines of the same thickness. Unadorned lines do not obscure the work. In both designs, the screen was divided with wide margins and thin lines instead of thick decorations.
If we look at the colors of the logo one by one, E is #00A0E9 and T is #E4007F. Among the four primary color inks used in printing, 100% cyan and 100% magenta are the same values commonly used when transferring to screen colors.
The purple color in the middle A is where the two inks overlap. If you count the densities of the two inks backwards for each column, cyan goes from 100% to 0% and magenta goes from 0% to 100%. Since the name of the company publishing the book was printed in the color of the printing ink, I decided to choose the colors in the two designs from the ink and paper.
ENART's work is laid out in chronological order for each exhibition. The scene order in both designs came from this line.
01 · ART EVENT
We plan and conduct art-related events such as contemporary art exhibitions, art talks, and educational programs. I am also in charge of the agency for New York-based artist Kang Ik-joong.
02 · COMMUNICATION
Determine promotional points, write and distribute press releases. We meet with the media, hold press conferences, and ensure that the exhibition is published in daily newspapers, broadcasters, and art monthly magazines.
03 · PUBLISHING
We plan and publish books summarizing the artistic activities of companies and institutions. Hyundai Motor Company’s art sponsorship series, 『Hyundai Motor Art』, was published from 2015 to 2021.
04 · EDUCATION
We provide individual and group education to children by visiting art museums and gallery exhibitions to appreciate and experience works of art.
05 · WORLD
This sequence is the same across borders. In 2024 and 2025, the works of Korean artists introduced by ENART stand in front of the Pyramids of Giza, Egypt.
The website of an art agency is visited not only by representatives from companies and foundations looking to entrust work, but also by writers, reporters, and parents looking for art education for their children. Since each person visiting had different information they wanted to check, we first decided which scene each person would arrive at.
Find out what exhibitions and books we created together and how they were published in the media.
Representative cases and publicationsWe are looking for overseas exhibition and agency experience.
Forever Is Now · The path I have walkedFind exhibition news, press releases, and contact information.
News/InquiriesFind out how to apply for children's museum experiential education.
Business field / inquiryAt the exhibition hall, the order in which visitors walk is determined first and then the works are hung. For the main screens of both designs, the scene order was determined in the same way. The first scene introduces the company, goes through planning, promotion, and publishing scenes, and finally reaches inquiries. The colored dots are what each scene shows.
A · ART IN MOTION
B · PASSAGE
The logo is stamped in cyan and magenta. Instead of using these two colors as is, the two designs started with the colors created when ink is overlapped. If we divide the representative colors of the two designs into inks, they are not far from the two inks of the logo.
#2349E8C85 M69 Y0 K9It is close to a blue that overlaps cyan and magenta. This is the basis for the scene “Until art reaches people.”
#EE492CC0 M69 Y82 K7It's closer to red that overlaps magenta and yellow. This is the color of the ribbon sculpture and door scene.
#0A0F1EC67 M50 Y0 K88It is a chestnut navy blue layered with ink over cyan and magenta. This is the basis for the entire page.
#D4AF6AC0 M17 Y50 K17It's gold with a little bit of magenta and ink added to the yellow. This is the color of the frame, numbers, and buttons.
CMYK values are an approximation of screen colors simply converted without a print profile.
Proposal A envisioned a sunlit workbench. I placed vermilion and cobalt ink samples on ivory paper, and the ribbon sculpture written on the first screen.
Proposal B reminded me of the exhibition hall after the sun sets. I placed gold frame edges, gold leaf, and cream colored paper on a navy blue cloth and turned on just one stand. You can compare the two materials by dragging the center line left or right.
Background · 35%This is the color of the exhibition hall walls and paper. It was made one tone lower than white to make the photos and sculptures float.
Cases · 25%Representative cases and news are the basis of the chapter. Leave it a little brighter than ivory to signal that the sheet is changing.
Sculpture · Inquiry · 16%This is the color of the ribbon molding, period, and LET’S TALK scene.
Text · 15%Color of the large title and body. Instead of complete black, I used a slightly warmer ink color.
Process · 9%This is the basis for the scene and Chinese zodiac sign “Until art reaches people.”
Background · 73%This is the color of the night sky above the pyramid. I kept it dark so that the film on the first screen continued across the entire page.
Cards · 24%The basis for cards, bookshelves and gallery walls.
Frame · Emphasis · 1%The color of the gold frame, numbers, and buttons. Although it only takes up 1% of the screen, your eyes go to this color first.
Light · 1%This is the color of the illuminated area and italic emphasis.
Text · 1%This is the color of the text on a dark background. Instead of white, I chose the color of old paper.
Clicking on a color swatch will copy the HEX value. The number in the sample is the brightness contrast with the color of the text above it, and the ratio is a value calculated by counting the pixels closest to each color in scene captures in the two designs.
Proposal A fills the screen with a large Manrope like an exhibition poster, and changes just one or two words to italic serifs to give it some rhythm. The samples below change in thickness from 200 to 800 as you scroll.
For Proposal B, we chose a serif that matches the catalog and exhibition wall text. The English title was set to Cormorant Garamond, the Korean title was set to Noto Serif KR, and the main text was set to Pretendard in both designs.
wght 200ART IN MOTION.
600 / Italic 400Beyond
the ordinary.
From idea. To impact. · In the picture.
Italic 400 · 500Forever Is Now
Selected Works · Art Event & Education
400 · 500Opens the way for the work to meet the world
The record remains in a book.
The movement in both designs follows the speed at which the viewer walks in front of the work. As you scroll down, the sculpture spins, enters the frame, and the letters light up word by word. The four cards below actually move as you scroll and follow the mouse.
The ribbon on the first screen of Proposal A is not a video, but a 3D sculpture drawn directly by the browser. When you move the mouse over this card, the ribbon tilts along, and when you scroll down, it rotates.
The first scene in Proposal B draws 300 frames according to the scroll position. While passing this card, 60 of them are passed in the same way.
In the introductory sentence in Proposal A, gray letters change to black one word at a time as you scroll. The coat of arms on this card is lit in the same way.
The representative work in Proposal B changes vertical scrolling to horizontal movement, making it look as if you are walking in front of the work hanging on the wall. The small wall inside this card also moves along with the scroll.
It is as bright as an exhibition hall during the day. Large letters and vermilion/chrome ribbon sculptures are placed on ivory paper, and the ribbon slowly rotates following the mouse and scroll. The cobalt-colored scene shows the sequence of ENART's work, with cards moving from the work to the exhibition site and back to the book.
Among the scenes in Proposal A, I chose a moment that I put a lot of effort into directing. Click on the photo to see a larger view of each scene.
Vermilion and chrome ribbons float between the letters that fill the width of the screen. It tilts slightly following the mouse.
As you scroll down, the gray letters change to black one word at a time. Only the last period is vermillion.
Representative examples spread out to fill the width of the screen and can be filtered by All, Exhibition, Project, and Publication.
The cover of the white paper and sponsorship record book was slightly tilted to look like a book placed on a desk.
In cobalt scenes, the work card comes first. Scroll down to move to the next card.
The second card is the exhibition site and the third card is the book. This is the same sequence of events in ENART.
The four business areas are unfolded like an accordion in a dark chapter.
I placed a sentence on artist Kang Ik-joong's moon jar and made the picture move slowly along the scroll.
ART IN MOTIONLeaving the exhibition hall during the day
PASSAGEEnter the night exhibition hall
This direction starts from the exhibition hall at night. If you scroll down on the first screen, you enter the illuminated frame, pass the press conference room and bookshelves, and stand in front of the pyramid. This is a scroll film that connects the four scenes of ENART - planning, promotion, publishing, and the world - in four frames.
Among the scenes in Proposal B, I chose a moment that I put a lot of effort into directing. Click on the photo to see a larger view of each scene.
Light shines on the picture frame on the dark exhibition hall wall. Scroll down to enter the frame.
After passing the press conference room, you will come across an old book shelf. The next scene, a pyramid, can be seen in the frame at the end of the bookshelf.
After passing the last picture frame, you will stand in front of the pyramid. It is a structure that contains the next scene within one scene.
4 times, 110 points, 10 years, 2 times. The numbers are counted in gold serifs, and explanations are written in one sentence.
A golden frame in front of the pyramid fills the screen, and within it, the three works change one after another.
Let's look at the three business areas by stacking the cards.
Eleven works were hung horizontally with the proportions of the frame. Vertical scrolling changes to horizontal movement.
The eight published books were gathered together like a bookshelf. If you hover your mouse over it, the cover of the book will appear.
For the first scene of Proposal B, I drew four separate scenes representing planning, promotion, publishing, and the world. The frame in the middle of each scene was composed so that it contained the next scene, and the four scenes were connected into a 10-second film. The ribbon in Proposal A was initially created as a 6-second video, but was changed to real-time 3D in the design proposal.
This video goes through four frames at once, starting from the picture frame on the wall of the exhibition hall, passing through the press conference room and bookshelves, and ending in front of the pyramid.
This is a video of the vermilion and chrome ribbon spinning slowly. The 3D scene in the design was rendered as is.
I often check exhibition news on my phone while on the go. Proposal A placed a sculptural image with a transparent background on the mobile home screen to create the same first impression without drawing 3D, and Proposal B recreated the film with 150 frames exclusively for the vertical screen. Cases and cards that flowed horizontally were changed to flow vertically.
The two designs contain the same content, but what they say on the first screen is different. Proposal A approaches the story brightly with movements and representative examples, while Proposal B draws you in deeply with the records leading up to the pyramid. We have organized the differences so that companies can choose according to the scene they want to convey first on the first screen.
EXHIBITION CREDITS
ENART website renewal proposal · ART IN MOTION · PASSAGE
We will organize the company's accumulated records, from works and projects to books and articles, starting with the order in which they will be presented.
Media · Publishing
Munhakdongne Publishing Group
A website renewal proposal for a publishing group. The brand reading starts from “dongne,” the word for neighborhood in its name. It includes colors from paper, ink and bookmark ribbon, four proposals, and experiences for browsing books and reading serials.
PR · Consulting
in&outPR
A website renewal proposal for a PR consulting group. “In” and “out” in the logo are read as the names of two companies and as the two directions in which PR works. It includes five first drafts that did not get past the editor’s desk, an inverted-pyramid structure written like a press release, palettes from the logo’s teal and a highlighter lime, two proposals, IN & OUT and SIGNAL TO IMPACT, and a motion film of light particles forming “&.”
Foundation · Culture
Hansae YES24 Foundation
A website renewal proposal for a cultural foundation. Its name joins Hansae, which makes clothing, and YES24, which sells books, so the brand reading starts from thread and books. It includes 87 milestones from 13 years woven into six strands, an exhibition map linking six countries to Seoul, ivory-emerald-coral and indigo-and-gold-thread palettes, two proposals, Beyond Borders and A Single Thread, and scroll motion that moves from a loom to a bookshelf.
Contact
Tell us where you are and what you want to achieve. We’ll outline a practical scope, process, and estimated budget.
DIRECT
Your inquiry has been received. We will reply within one business day with a scope and an estimate.
