Key points to check first
The detail page should explain the product's advantages as well as the configuration, size, usage conditions, and delivery/inquiry information that the customer actually receives. Before creating your photos and text, gather pre-purchase questions and reasons for return.
The reason for hesitating to purchase can be found through inquiries and reviews.
If you repeatedly say things like “the size is smaller than expected” or “I didn’t know I needed additional components,” check the details page. Before writing about the product's advantages in greater detail, we collect pre-purchase inquiries, reasons for exchange/return, and consultation records. Information that the seller knows for granted may be missing from the customer.
Judgment information varies for each product, such as size and material for household goods, compatibility standards for industrial consumables, and composition and storage instructions for food. Rather than labeling all products the same way, explain the terms and conditions of purchasing that product.
Arrange information in order of customer judgment
| order | What customers want to know |
|---|---|
| home screen | Find out what product it is and for what needs it is suitable for. |
| characteristic | View key features and photos and materials to check. |
| Use and size | Check actual usage scenes, dimensions, compatibility and installation conditions. |
| Options and Configurations | Compare the differences between basic components, separately purchased products, and options. |
| Care and caution | Read usage/storage instructions and unsuitable conditions. |
| After ordering | Check delivery conditions, exchange/return information, and inquiry methods. |
If your description is one long image, it may be difficult to find where you need it. Provide key information in readable text and match product name, model, and options with product registration information. Check with your actual sales channels for permissible configurations by platform.
Divide the roles of mood photos and judgment data
Representative photos show the product as a whole, while size comparisons and detailed photos provide the basis for judgment. First, decide on a question to solve, such as “Example: Show the handle size of a mug with its actual measurements.” It is not possible to explain all the differences in materials and composition with just a pretty space photo.
Colors and textures may look different depending on the shooting and screen environment, so avoid excessive correction. Do not use AI-enabled images as actual product photos or proof of performance. Photos where the actual product is important are taken with the actual product, and staged images are provided separately.
Advantages are written as features that can be confirmed.
Increasing the number of “best,” “perfect,” and “unconditional satisfaction” won’t solve the buyer’s question. Write down verifiable information such as material, dimensions, cleaning method, and compatibility conditions. If you introduce a test or certification, check the basis and application model, and also explain the conditions for comparison photos.
The actual product name, purpose, and core specifications can be naturally included in the product name. Use expressions to check before purchasing in the subheadings, such as “porcelain mug capacity” or “laptop stand compatible size.” Repeating popular search terms that are unrelated to your product will result in inaccurate content.
Check the improvement results under the same product conditions
Check whether the price, advertising flow, inventory and discount conditions have changed before and after modification. We cannot immediately conclude that the increase in sales is due to the detail page effect. After viewing, we look at changes in shopping carts, orders, inquiries, and misunderstandings about options.
You can fix items that have a lot of repetitive questions on representative products that have been visited. Check customer reaction before moving on to the next item. If sales volume is low, rather than interpreting the performance rate in a big way, first review whether actual questions and misunderstandings have decreased.
Product data to be delivered to production company
- We collect actual photos and size, material, and composition information for each model.
- Distinguish between option differences and components that require separate purchase.
- Check usage instructions, precautions, and compatibility conditions.
- Align delivery and exchange information with the operating standards of the sales channel.
- We communicate repeated inquiries and cases of misunderstanding to determine necessary explanations.
Frequently Asked Questions
Is the longer the detail page the better?
Just explain as much as you need to make a purchasing decision. Rather than repeating the same benefits, make it easy for customers to find the information they are looking for, such as size, options, and terms of use.
Can I replace product photos with AI images?
Photos must match the actual product to determine color, material, composition and performance. If you use AI-directed images, distinguish them from real photos and inspect them to ensure they do not distort the actual features.
If I change the detail page, do I need to immediately increase the number of ads?
First, check the mobile screen, product information, options, and ordering operations. You can look at the questions and order flow for your featured products and decide whether to expand your advertising.
Summarize product advantages and customer questions together.
You can review the information order of BlueCanvas and detail pages, shooting materials, and screens connected to advertisements. By looking at existing pages and customer inquiries together, it's easy to pinpoint the scope of improvements needed.
Good resources to prepare before consultation
Please prepare representative product addresses, actual photos/specifications, option configurations, repeat inquiries, and current advertising materials.
Written by: Blue Canvas Editorial Team