Changjo Tax & AccountingCHANGJO TAX · HOMEPAGE RENEWAL · 2026

A name written in eleven strokes

Inside the emblem of a tax and accounting firm, the two syllables “창조” are carved with two circles and nine straight lines. This is a record of redrawing the website from scratch, starting from those eleven strokes.
Two first drafts in January · Scroll renewal draft in October · 3D emblem film · 10 still-life photos

Read case

01 · 14 PIECESScattered across the screen, fourteen gold pieces
fly in toward a single circle

02 · ASSEMBLYThe circle’s four arcs and the pillar settle in first
and, last of all, the small circle closes the seal

03 · ELEVEN STROKESAssembled, they become two syllables, Changjo
Two circles and nine straight lines: eleven strokes in all

01 / OVERVIEWProject Overview

The opening screen owners see
before handing over their books

Changjo Tax & Accounting is a tax and accounting firm that handles everything from bookkeeping and tax filing to capital gains, inheritance and gift tax, refund claims and tax appeals, free incorporation, government subsidies, and labor and legal advice. The first words the firm offers on its website are “Now focus on your business, CEO.” For business owners looking for someone to take on their books and tax filings, the website is where they first meet the firm, and where they decide whether to hire it.

The current website is a one-page WordPress site built in the fall of 2021. We redrew it twice: in January, two guide-style drafts that organized its content; in October, a scroll renewal draft that started over from the emblem. This page records, in order, the logo and colors we studied along the way, the photos we chose and discarded, and the icons and tax calendar we added.

CLIENT: Changjo Tax & Accounting
Tax and accounting firm
SITE: changjotax.com
One-page WordPress site
OUR ROLE: Brand interpretation, information architecture,
UI · motion design, 3D rendering, photo art direction
DELIVERABLE: Two first drafts in January · Scroll renewal draft in October,
emblem film · 10 still-life photos · 8 icons

11strokesStrokes that make up the emblemTwo circles and nine straight lines
150framesOpening screen rendered in Blender5 seconds as fourteen pieces come together
8photosStill lifes, one per serviceReshot after scrapping eight gold-prop photos
73°Hue angle of the logo color and the sunlightLogo 73.1° · Sunlight in the photos 74.4°

We set the same logo on the October draft’s paper and ink-black backgrounds. The champagne lettering is far crisper on ink black.

2021.09Current website
A one-page site built on WordPress. Its four menu items jump to sections within the same page.
2026.01Round 1Two first drafts
We reorganized the current website’s content into twelve sections and made the opening screen in two versions.
2026.10.28Round 2Scroll renewal draft
We rebuilt the emblem’s eleven strokes in Blender and shared a nine-scene scroll draft.
2026.10.28Reshooting the photos
We scrapped the eight gold-prop photos and replaced them with ten natural-light still lifes.
2026.11Icons · Tax calendar
While putting this record together, we drew eight icons from the emblem’s strokes and added a tax calendar.

02 / COPYCopy on the current website

From the current website,
what we kept and what we rewrote

The 2021 website was not short on content. It already had what business owners would want to know: the four steps of a consultation, the six items included in free incorporation, four cases where converting to a corporation makes sense, and even the support benefits a two-employee corporation received.

So we kept the content and rewrote the sentences. We turned words strung together with slashes into sentences, removed support programs that had ended, and spelled out what is free and what costs extra.

4Menu itemsEach jumps to a section on the same page
4,618pxPage lengthMeasured on a 1440 × 900 screen
2021Year the photos were uploadedMost image URLs sit in a September 2021 folder

01 Opening line
Now focus on your business, CEO!

You focus on your business, CEO

It is the first thing the firm says, so we kept it and only removed the exclamation mark and “now” to calm the tone.
02 Intro statement
Tax management / Cash management / Securing funds / Labor consulting / Legal consulting / Even website building!

From bookkeeping and tax savings to government subsidies, incorporation, and labor and legal advice, we share responsibility for starting and running your business.

We unpacked six words strung together with slashes into one sentence that says what the firm takes on.
03 Free incorporation
100% free, One-Stop: from incorporation to your business registration certificate

Incorporation: we charge nothing beyond government fees

Instead of “100%” and “One-Stop,” we put what is free and what costs extra into one sentence.
04 Support programs
Youth hiring subsidy, New hiring subsidy, Job Stabilization Fund, Durunuri subsidy, Naeil Chaeum mutual aid …

Youth hiring subsidy · New hiring subsidy · Durunuri subsidy · Naeil Chaeum mutual aid · Industry-specific tax credits …

We dropped the Job Stabilization Fund from the list because the program had already ended.

03 / ROUND 1Round 1 · January’s two first drafts

Well organized, but
a draft with no face of its own

January’s first draft was a guide-style page that reorganized the current website’s content into twelve sections. A list of worries builds empathy first, followed in turn by services, conversion to a corporation, government subsidies, a cost comparison, consulting for each business stage, FAQs and a consultation request. We made the opening screen in two versions: a light background and an office photo.

Looking back, the draft organized the information well, but you could have swapped in any other tax firm’s name and it would still have fit. The logo survived only as a small image in the top left, and the page carried unverified figures and sample reviews. The spots circled in red pen are the ones the October draft went back to.

Light opening screen of January’s first draft: a cream background with the headline “Now focus on your business, CEO” and a card listing common worries — AOpening screen with a worry-list card floating on a cream background

Dark opening screen of January’s first draft: the same headline and worry-list card over an office photo — BOpening screen over an office photo · The other eleven sections are the same

01The logo appears only as a small image in the top left
The emblem never appears again anywhere on the page. You could have dropped in another firm’s logo and the page would still have fit.
0298% · A figure with no verified source
We had put it on the opening screen without checking where the figure came from. The October draft removed it.
03Up to 32 million won · A figure from a sample conversation
The savings figure was written into a sample conversation, not a real consultation. The October draft kept only a single case, one the firm itself had published.
04Job Stabilization Fund · A program that has ended
Subsidies that had already ended remained on the list.
05From 80,000 won a month · A price never agreed
The comparison table listed bookkeeping fees that had never been agreed with the firm. The October draft dropped them.
06Customer reviews · Written as samples
The three sample reviews even had names and industries attached. We’ve blurred them on this page.

January’s first draft B, stitched together from top to bottom. The sample reviews are blurred.

01 02 03 04 05 06

So in October, before reorganizing the content, we first went back and reread the logo.

04 / EMBLEMEleven strokes

Two syllables
carved inside a circle

Changjo Tax & Accounting’s emblem is not a picture but lettering. Inside the circle, the two syllables “창” and “조” are carved in lines of equal weight. When we opened the original SVG and read the coordinates one by one, we found eleven strokes in all, every one the same thickness: 4% of the diameter.

Only by knowing where each stroke starts and ends can the pieces be scattered and reassembled into exactly the same emblem. Scroll down and the strokes fall into place one by one.

01Circle · The rim of a seal
The outer circle wraps the two syllables like the rim of a seal. With the diameter set to 100, each stroke is 4.04 thick, and all strokes share the same weight.
02Upper horizontal line · One-third
The first horizontal line crosses the circle one-third of the way down. Both syllables share this single line.
03ㅊ · Short top stroke and two legs
The short vertical stroke above the horizontal line, the left half of that line and two legs splaying downward together form ㅊ.
04ㅏ · Vertical center line
The vertical line that splits the circle from top to bottom is the stem of ㅏ, and the lower horizontal line, at two-thirds height, becomes its right-hand stroke.
05ㅇ · Small circle
The small circle at the lower left is the final consonant ㅇ. That completes “창”.
06ㅈ · Same horizontal line, different legs
The right half of the horizontal line and a second pair of splayed legs form ㅈ. Its inner leg meets the leg of ㅊ on the vertical center line.
07ㅗ · Short vertical line and lower horizontal line
A short vertical line dropping from the apex of ㅈ meets the lower horizontal line to form ㅗ. That completes “조”.
08Eleven strokes · Two shared lines
Two circles and nine straight lines: eleven strokes in all. ㅊ and ㅈ share the upper horizontal line, and ㅏ and ㅗ share the lower one.

01Thrifty strokes
To write two syllables in eleven strokes, the emblem shares its two horizontal lines. Cutting whatever can be cut is a lot like saving on tax.
02A stamped circle
The outer circle recalls the seal stamped on tax returns and contracts. We read it as a promise to put the firm’s name on the line and take responsibility.
03Even weight
Every stroke has the same weight: 4% of the diameter. Like the ruled lines of a ledger, these even lines show how the firm works.

05 / GRIDGuide lines and icons

Drawing icons
with the lines that drew the logo

The emblem’s two horizontal lines sit at one-third and two-thirds of the circle’s height, and the vertical line runs through its center. Extend these guide lines beyond the circle and they become a grid that splits the screen into three horizontal bands.

While putting this record together, we drew eight new service icons on the same grid with the same stroke weight. They use only straight lines and circles, with the line ends cut square like the emblem’s. Whether large on a desktop screen or small in a phone menu, the icons keep the emblem’s stroke proportions.

1/3 · y 33.9 2/3 · y 66.0 1/2 · x 49.8 Stroke 4.04 · Diameter 100

Bookkeeping · Tax filing
Capital gains · Inheritance · Gift tax
Refund claims · Tax appeals
Incorporation · Conversion
Government subsidies · Policy funds
Labor · Legal advice
Tax and accounting app
Website · Marketing

These icons were newly drawn while we put this record together. Each sits on a 100 × 100 canvas with a 4.04 stroke, in the same proportions as the emblem.

06 / COLORColor

On white, this color
can’t be text

The logo color is #BCA486, a beige with a champagne cast. As text on white, its contrast is just 2.38:1, hard to read even as a large heading. Set on ink black #0B0B0D, the same color reaches 8.23:1, crisp down to small text.

So the October draft set the background in ink black, kept the logo color for the emblem, and used a champagne one step lighter, #CFB68E, for buttons and gold lines. In the incorporation scene, where the background turns to light paper, the text switches to ink black.

White background #FFFFFF

48 million won a year

Incorporation: we charge nothing beyond government fees.

2.38:1Not for text

October draft paper #EBE9E4

48 million won a year

Incorporation: we charge nothing beyond government fees.

1.96:1Not for text

October draft ink black #0B0B0D

48 million won a year

Incorporation: we charge nothing beyond government fees.

8.23:1OK even for small text

Pick a step to test it on all three backgrounds · #BCA486

400 is the logo color. On white, 500 is the first step to pass for large text (3:1), 600 for body text (4.5:1) and 700 for small text (7:1).

Ink black#0B0B0DBackground of every scene--bg
Champagne#CFB68EButtons · Accents · Gold lines--gold
Logo color#BCA486Emblem and logo--gold-brand
Stamp#9A7B50The “Free” stamp--stamp
Paper#EBE9E4Background of the incorporation scene--paper
Ivory text#F2EEE7Text on ink black--text

The logo’s gold,
made by sunlight instead

We put no gold objects at all in the October draft’s photos, only a single shaft of late-afternoon sunlight. When we clustered the pixels of the ten still lifes into seven colors, the second brightest, #BB9E80, was almost indistinguishable from the logo color (OKLab difference 1.6), and #EDD6B8, the average of the brightest 1.5% of pixels where the sunlight falls, had a hue angle of 74.4°, right beside the logo’s 73.1°.

4.7%#E9D0B4
8.7%#BB9E80
8.0%#937960
9.7%#6A5846
17.7%#473D34
27.5%#2D2822
23.7%#191612

A ruler zoomed in on OKLCH hue angles 60°–90°

Logo color 73.1° Sunlight 74.4° Champagne 79.3°

07 / LIGHTGold made of light

Out with the gold props,
in with a single shaft of sunlight

At first we made one gold prop for each service: gold-leaf ledgers, a key, scales, a seal, stacked gold coins, a fountain pen, a phone and a megaphone. Each one gleamed on its own against a black floor, but once the eight images were lined up side by side, the first word that came out was “tacky.” That was when we learned that painting objects gold actually makes them look cheap.

So that same day we remade the photos from scratch. No gold objects at all: only matte paper, plaster, travertine, oak, ceramics and glass. The gold comes from a single shaft of sunlight through a window on the left. As you scroll down, each photo changes wherever the sunlight has passed.

Bookkeeping · Tax filingThree gold-leaf ledgersPapers held with a binder clip
Capital gains · Inheritance · Gift taxGold key and houseTwo plaster houses
Refund claims · Tax appealsGold scalesStone and paper on a wooden bar
Incorporation · ConversionGold sealTravertine stacked like steps
Government subsidies · Policy fundsStack of gold coinsOlive branch in a stone vase
Labor · Legal adviceGold fountain pen and paperGlasses and fountain pen on a file folder
Tax and accounting appPhone with gold waves on screenPhone beside a coffee cup
Website · MarketingGold megaphoneGlass prism splitting sunlight

01No gold objects
We removed metal, glossy floors, reflections and obvious symbols such as coins, scales and gavels.
02Only real, matte materials
We used only paper, plaster, travertine, oak, stone, linen, ceramics and glass.
03A single shaft of light
Low late-afternoon sun enters through a window on the left and falls diagonally, together with the shadow of the window frame.
04As if all ten were shot in one room
We matched all ten with the same lime-plaster wall and basalt table, and the same light and tones.
05No text in the frame
The photos contain no text, numbers or logos, and we left room at the top and bottom so the subject survives a 4:5 crop.

Dark stone steps with sunlight slanting across them — Backdrop for the subsidy case · Stone steps

A round table in a consulting room, with afternoon sun coming through sheer curtains — Backdrop for consultation info · Consulting room

08 / STRUCTURENine scenes

From twelve sections
to nine scenes

The October draft cut the January draft’s twelve sections down to nine scenes. In exchange, we gave the scroll one job in each scene. On the opening screen the pieces come together, in the intro statement the words fill in at reading pace, and the eight service cards turn vertical scrolling into sideways movement.

In the subsidy case, the figure climbs to 48 million won; in the incorporation scene, the background turns to light paper and the “Free” stamp comes down. With fewer scenes, each one holds the visitor longer.

01Emblem assemblyScroll filmFourteen pieces come together into the emblem2,610px
02Intro statementText fillWords fill in at reading pace675px
03Eight servicesHorizontal trackVertical scrolling becomes sideways motion3,760px
04Subsidy caseCount-upCounts up from 0 to 48 million won1,980px
05Free incorporationLight paper · StampThe background changes and the “Free” stamp comes down2,321px
06Consultation processGold lineOne line links the four steps1,105px
07Three principlesDrifting wordsThe emblem redraws itself as words drift past each other1,380px
08The Changjo windowLetter maskThe two syllables “창조” become a window onto the city2,790px
09Consultation infoFlowing bandService names flow past as a band1,592px

Total 18,213px · Scroll length of each scene, measured on a 1440 × 900 screen. Only the fifth scene has a light paper background.

2021 · Current website4 menu items4,618px
2026.01 · First draft12 sections12,040px
2026.10 · Scroll renewal9 scenes18,213px

09 / ROUND 2Round 2 · October’s scroll renewal draft

Round 2 proposal · October 28

FOCUS ON YOUR BUSINESSYou focus on your business, CEO

This draft starts from an opening screen where the emblem’s pieces come together and links nine scenes in a single scroll. Champagne lines and natural-light still lifes sit on ink black, which switches to light paper only once, in the incorporation scene.

150 frames rendered in Blender assemble as you scroll
The eight services slide past sideways as still-life photo cards
0 won is stamped line by line on the incorporation cost table, then the “Free” stamp comes down
The two syllables “창조” become a window onto the city at night

Ink black · Champagne · Logo color · Paper · Ivory text

The opening screen where the pieces gather
As you scroll, fourteen scattered pieces gather into the circle; once they are all in place, the line “We gather scattered numbers into one and build a structure for growth” appears.
Eight service cards that slide sideways
Vertical scrolling turns into sideways motion, bringing the service cards with their still-life photos to the center of the screen one at a time.
A figure that climbs to 48 million won
Over a photo of stone steps, the annual benefits received by a two-employee corporation count up from 0 to 48 million won. The case is one the firm itself published on its website.
A receipt stamped with 0 won
The background turns to light paper, 0 won is stamped on each of the six lines of the incorporation cost table in turn, and then the “Free” stamp comes down.
A consultation process joined by a gold line
A single gold line joins the four steps in turn, from requesting a consultation to tax-saving and growth strategy.
A city opened through the letters “창조”
The two syllables “창조” fill the screen and become a window onto the city at night; as the letters grow, the whole screen opens up.

10 / FILMMaking the opening screen

Fourteen pieces,
assembled over 150 frames

We rendered the October draft’s opening screen ourselves in Blender. Reading the coordinates straight from the emblem SVG, we built a metal bar for each stroke and split the outer circle into four pieces at the top, the bottom and where the two outer legs meet it. The resulting fourteen pieces float, scattered, and then find their places in a set order.

The order tells a story too. The circle’s four arcs close the frame first, the vertical and horizontal lines raise the pillar, the two ㅅ shapes lower their legs, the detail strokes slot in, and finally the small circle closes the seal. Once everything is in place, a shaft of light sweeps down over the emblem.

Frame

Each piece drifts slowly until its set start time.
Split at the top, the bottom and where the two outer legs meet it, the circle’s four arcs close the frame first.
The pillar rises and the first horizontal line cuts across.
The four legs settle into place one by one, from the outside in.
The three detail strokes slot in.
The final consonant ㅇ arrives last and closes the seal.
A long, thin area light sweeps down across the emblem.

Blender 5.2: Eevee renderer
1440 × 1440: Square frame, transparent background
150 frames: 30fps · 5 seconds
14 pieces: Nine strokes + four circle arcs + small circle
60mm: Aperture from f/1.8 to f/5.6
About 1.5 seconds: Render time per frame

11 / YEARA business owner’s year

Twelve months of filing deadlines
in a single circle

The promise “Focus on your business” also means “we’ll keep track of your filing deadlines.” While putting this record together, we drew a tax calendar as the website’s next scene. The emblem’s outer circle becomes the year, and a hand shaped like the vertical center line points to the month.

From the National Tax Service’s 2026 tax calendar, we picked only the deadlines that corporations with a December fiscal year-end and sole proprietors need to keep. Withholding tax, due around the 10th of each month, appears as short ticks inside the circle; major filings such as VAT, corporate tax and global income tax appear as dots on the circle. When a deadline falls on a Saturday or public holiday it moves to the next day, so the dates shift slightly from year to year.

JanuaryFiling deadlines 2

VAT
Corporate tax
Global income tax
Withholding tax · Payment statements
Other filings

- 1.26VAT final return · paymentSecond half of 2025 (July–December)
- 2.10Business status report (VAT-exempt businesses)Tax year 2025
- 3.10Payment statement submission · Year-end settlement withholding taxEmployment · retirement · business income for 2025
- 3.31Corporate tax return · paymentCorporations with a December fiscal year-end, FY2025
- 4.27VAT preliminary return · paymentFirst half of 2026, preliminary period (January–March)
- 6.1Global income tax final return · paymentTax year 2025 · May 31 falls on a Sunday, so the next day
- 6.1Regular application for earned income and child tax creditsTax year 2025
- 6.30Global income tax for taxpayers subject to faithful-filing reviewTax year 2025
- 6.30Application to pay withholding tax semiannuallyFor the second half of 2026
- 7.27VAT final return · paymentFirst half of 2026 (January–June)
- 8.31Corporate tax interim prepaymentCorporations with a December fiscal year-end, January–June 2026
- 10.26VAT preliminary return · paymentSecond half of 2026, preliminary period (July–September)
- 11.30Global income tax interim prepaymentJanuary–June 2026
- 12.15Comprehensive real estate holding tax paymentTax year 2026

Source: National Tax Service 2026 tax calendar (checked November 2, 2026). We selected only the deadlines that corporations with a December fiscal year-end and sole proprietors commonly need to meet. Deadlines may differ by industry, fiscal year-end and place of business.

12 / RETROSPECTLooking back

What two proposals
left us

We proposed several directions, but none was ultimately selected. Still, the two proposals worked through the same question at different depths. In January we organized all of the current website’s content; in October we dressed that content again in the logo’s eleven strokes and the color of sunlight.

Round 1 proposal · JanuaryOrganizing the content
Two guide-style pages of twelve sections
Round 2 proposal · OctoberStarting over from the logo
Nine-scene scroll renewal · Blender film · Ten still lifes
This recordDrawing the next scene
Eight icons drawn with the emblem’s strokes · Tax calendar

01Reread the logo first
Only after reading the coordinates one by one did we realize the emblem was lettering in eleven strokes. That discovery shaped the opening screen, the icons and the calendar.
02Make gold with light
Gold painted onto objects looks cheap. The gold made by a single shaft of sunlight landed on the same hue angle as the logo color.
03Use only verified figures
We deleted the January draft’s “98%” and its sample reviews; the October draft kept only the case figures the firm itself had published.

13 / CREDITSCHANGJO TAX · BLUECANVAS WORKS

CHANGJO TAX HOMEPAGE RENEWAL