Key points to check first
The academy's website must clearly explain target students, teaching methods, learning management, and counseling procedures. Rather than trying to register all visitors, the priority is to prepare consultations that suit the conditions of the academy and the student.
We organize the page starting with questions asked by parents.
After learning the name of the academy, parents check the target grade, classes appropriate for their current level, class times, homework management, and whether transportation is possible. If you only show the instructor's history and performance at length, questions that are necessary for consultation remain. Find repeated questions in recent consultation records and turn them into menus and subheadings on your website.
“Secondary English academy,” “Elementary school math small elite class,” and “High school math admission consultation” are examples of search expressions that can be reviewed depending on the classes offered. Rather than including subjects and grades that are not covered in the title, the explanation should focus on classes that are currently being recruited.
When it comes to curriculum, the student’s starting point is more important than the name of the textbook.
| composition | Description Example |
|---|---|
| Target and Prerequisites | We will inform you of the target grade and level required before taking the course. |
| lesson objectives | Describes the concepts covered and scope of learning in the course. |
| How it goes | Classification by class, individual feedback, and assignment confirmation methods are distinguished. |
| Evaluation and Counseling | Write down the timing of diagnosis and evaluation and how to guide parents. |
| time/place | Check the operating schedule, location, and vehicle availability. |
| Registration process | We guide you through the necessary steps from consultation to class assignment. |
Rather than assuming results like “guaranteed improved grades,” show the care you actually take in class. Explaining how assessment results will be used and procedures for making up for missing units can convey the difference in learning management. We first check the scope of student photos and performance disclosures.
The consultation button displays the following procedures:
It is better if the button text reveals the customer's purpose, such as “Apply for admission consultation” or “Consultation on course” rather than “Contact us.” Below, we explain the consultation time, preparation materials, diagnostic classes, and cost according to the actual operation method. Consultation without confirmation as to whether it is free should not be written as free.
An example of application is “Guardian’s contact information/Student’s grade/Subject of interest/Available time for consultation.” Do not receive all transcripts or detailed student personal information in the first inquiry. Instead, have the person in charge provide you with the necessary information separately. Descriptions and processing procedures should also be reviewed depending on whether the person filing the application is a guardian or student.
Make sure customers coming from flyers and social media read the same instructions.
If the course listed on the flyer and the website screen are different, customers must re-check to see if it is the same course. Distinguish between new semester recruitment, vacation special lectures, and regular classes, and change the status of notifications that the recruitment period has ended. Even if a course is no longer running, we will not leave old timetables as current information.
Detailed information for each course is provided on the website, and social media and local advertisements link directly to the course. Descriptions related to a specific school should be written when the actual course content is different. Repeating the same page with only the school name changed does not solve parents' questions.
We check inquiries that meet the class conditions rather than the number of consultations.
In your consultation record, you can leave information about your course of interest, grade level, desired hours, whether you are enrolled, or the reason for not enrolling. If the reason for non-registration is a timetable discrepancy, improve your timetable guidance before changing your marketing copy. If there are recurring misunderstandings about vehicle availability or class levels, we will add that information to the course page.
There is no need to create a complicated membership system from scratch. Organize the course introduction, timetable, location, and consultation reception first, and check whether the person in charge can edit the information directly. An update manager is also appointed to ensure that the website and customer service staff do not provide different information.
Materials to be prepared by the director before production
- Organize a list of target grades, subjects, and actual courses in operation.
- Prepare class goals, textbooks, management methods, and timetables for each course.
- Verify permission to release student photos and performance data.
- Decide on the person in charge of counseling, diagnosis/registration procedures, and response time.
- The most frequently asked questions from parents are reflected in the course introduction.
Frequently Asked Questions
If I have a school blog, do I need a website?
The blog delivers class news and learning information, and the website organizes current courses, timetables, locations, and consultation procedures. Start by checking whether it's difficult to find the latest information in your existing channels.
Would it be a good idea to include the passing results in a large screen on the first screen?
Use performance as trustworthy data to the extent that it can be verified, but do not discriminate between target students and teaching methods. There should be information available for parents to find the right course for their child.
Do I need to add course application and payment functions from the beginning?
For academies that require class assignment after consultation, you can start by registering for consultation. Check the actual registration process and workload and decide if application and payment functions are necessary.
Organize class explanations and admission consultations in one flow.
You can review the course introduction, recruitment information, and mobile consultation flow during Blue Canvas' website creation consultation. By preparing operational materials, you can decide not only the design but also the way the information will be modified.
Good resources to prepare before consultation
Please have course listings, timetables, consultation procedures, recurring parent questions and available photos available.
Written by: Blue Canvas Editorial Team