媛쒖슂 諛?由щ럭 諛⑺뼢
釉뚮옖??泥レ씤??/span>怨??듭떖 硫붿떆吏 ?꾨떖??/strong>???대뼡 諛⑹떇?쇰줈 援ы쁽?섎뒗吏, 洹몃━怨??ъ슜?먭? 泥??ㅽ겕濡ㅼ뿉??諛쏅뒗 媛먯젙 怨≪꽑??湲곗??쇰줈 ?뺣낫媛 ?④퀎?곸쑝濡??뺣━?섎뒗吏 硫대????댄룉?듬땲?? 蹂?由щ럭???붿옄??誘명븰???섏뼱 怨쇱뾽 ?꾩닔 愿?먯쓽 ?좎슜??/strong>, ?묎렐???쒖? 以??/strong>, 肄섑뀗痢?援ъ“??/strong>瑜?諛뷀깢?쇰줈 ?묒꽦?섏뿀?듬땲?? ?뱁엳 ?덉뼱濡??곸뿭??移댄뵾쨌?대?吏 議고빀, 二쇱슂 CTA???쒓컖???곗꽑?쒖쐞, ?고듃쨌而щ윭 ?鍮? ?щ갚 泥닿퀎媛 ?ㅼ젣 怨쇱뾽 ?꾪솚?쇰줈 ?댁뼱吏?붿? ?먭??덉뒿?덈떎. ?먰븳 ?대?吏 ?먯궛???⑸웾 理쒖쟻?붿? 吏??濡쒕뵫 泥섎━, 酉고룷???꾪솚?먯꽌??諛섏쓳??洹몃━???덉젙?????몃? ?붿냼源뚯? ?④퍡 ?뺤씤?덉뒿?덈떎. 蹂?湲? 留덉???臾멸뎄媛 ?꾨땶 ?ㅼ젣 ?붾㈃ ?먮쫫???곕씪媛硫?媛쒖꽑 ?몄궗?댄듃瑜??쒖떆?⑸땲??
釉뚮옖?쑣룹궗?댄듃 ?몄긽
釉뚮옖???ㅽ넗由ъ? ?ㅼ븻留ㅻ꼫???쒓컖???쇨??깃낵 ?붾텋??留λ씫???곗냽?깆씠 以묒슂?⑸땲?? 釉뚮옖??濡쒓퀬? 二쇱슂 而щ윭, ?쒕툕 ?ㅼ씠 ?섏씠吏 ?꾨컲?먯꽌 ?대뼸寃?諛섎났쨌蹂二쇰릺?붿?, 洹몃━怨??쒗뭹/?쒕퉬?ㅼ쓽 李⑤퀎??媛移??쒖븞(USP)???겶룻븯??二쇱슂 ?뱀뀡?먯꽌 ?숈씪???몄뼱濡??ы솗?몃릺?붿? ?댄룉?듬땲?? ?먰븳 1李??대퉬寃뚯씠?섍낵 2李??쒕∼?ㅼ슫 援ъ“媛 ?ㅼ젣 ?ъ슜???ъ젙怨?留욌Ъ???덈뒗吏, 寃?됀룸Ц?샕룹껜?섏슂泥????꾪솚 吏?먯씠 ?ㅻ뜑쨌?뗮꽣쨌蹂몃Ц 移대뱶 ???ㅼ뼇???묒젏?먯꽌 ?꾨씫 ?놁씠 ?쒓났?섎뒗吏 ?뺤씤?덉뒿?덈떎. 留뚯빟 蹂듭닔???源껋링???ш큵?쒕떎硫? ?멸렇癒쇳듃蹂??쒕뵫 媛?대뱶(?? 湲곗뾽/媛쒖씤, ?좉퇋/湲곗〈 怨좉컼)媛 紐낇솗???쒕윭?섏빞 ?⑸땲?? ?대븣 諛곌꼍 ?곸뿭怨??됰㈃ 遺꾪븷???쒖슜???뺣낫 釉붾줉 媛?寃쎄퀎? ?꾧퀎瑜?吏곴??곸쑝濡?援щ텇?섎㈃ 媛?낆꽦怨?泥대쪟 ?쒓컙???④퍡 媛쒖꽑?⑸땲??
UX/UI 愿??吏꾨떒
UX/UI 痢〓㈃?먯꽌??怨쇱뾽 以묒떖 ?ㅻ퉬寃뚯씠??/strong>怨??쒖꽑 ?좊룄媛 ?듭떖?낅땲?? 泥??붾㈃?먯꽌 媛??以묒슂??CTA媛 ?대뱶 ?곷떒??蹂댁씠?붿?, 踰꾪듉 ?쇰꺼??紐낅즺???숈궗?뺤쑝濡??묒꽦?섏뿀?붿?, 洹몃━怨??숈씪 ?뚯깋 怨꾩뿴 ?댁뿉???鍮꾨쭔?쇰줈??援щ텇???대젮???붿냼??????뺥깭쨌?ш린쨌??/span>???④퍡 議곗젙?덈뒗吏 寃?좏뻽?듬땲?? ?먰븳 由ъ뒪??洹몃━??移대뱶 而댄룷?뚰듃???곹깭(湲곕낯쨌?몃쾭쨌?쒖꽦)媛 ?쒓컖?곸쑝濡?援щ텇?섎뒗吏, ???낅젰 UX媛 紐⑤컮?쇱뿉?쒕룄 ?ㅻ쪟 ?놁씠 ?숈옉?섎뒗吏, ?ㅻ낫???ъ빱???대룞怨??ㅽ궢 留곹겕媛 ?곸젅??援ъ꽦?섏뼱 ?덈뒗吏 ?뺤씤?덉뒿?덈떎. ?쇨???8pt 諛곗닔 寃⑹옄, ?щ갚 ?ㅼ??? 諛섏쓳??釉뚮젅?댄겕?ъ씤?몃? 吏?ㅻ㈃ ?섏씠吏 諛?꾩? 由щ벉???덉젙?⑸땲?? 留덉?留됱쑝濡?怨듭?/諛곕꼫???뺣낫 ?쇰줈瑜?以꾩씠湲??꾪빐 ?뚯쟾 諛곕꼫 ?먮룞 ?ъ깮??吏?묓븯怨? ?ъ슜???쒖뼱沅??뺤?/?대룞)??蹂댁옣?섎뒗 諛⑹떇??沅뚯옣?⑸땲??
IA쨌SEO ?꾨왂
IA쨌SEO??寃???몄텧怨??먯깋 ?⑹씠??/strong>???숈떆??梨낆엫吏묐땲?? ?뺣낫 援ъ“???곸쐞 怨쇱젣?먯꽌 ?섏쐞 利앷굅濡??먯링 援ъ꽦?섍퀬, ?뱀뀡 ?쒕ぉ? ?ъ슜?먯쓽 ?쒗쁽 諛⑹떇?쇰줈 ?묒꽦??寃???섎룄? ?뺥솗??留욌Ъ由щ룄濡??⑸땲?? 臾몄꽌 援ъ“??H1-H2-H3 ?꾧퀎瑜?以?섑븯怨? 以묒슂 ?ㅼ썙?쒕? 泥??⑤씫怨??쒕ぉ쨌?泥??띿뒪?맞룸쭅???듭빱???쇨??섍쾶 諛섏쁺?⑸땲?? ?대?吏?먮뒗 ?섎? ?덈뒗 ?泥??띿뒪??alt)瑜??쒓났?섍퀬, 媛?ν븳 寃쎌슦 援ъ“???곗씠??/strong>(FAQ, Product, Organization)瑜??곸슜???띾???寃곌낵 ?몄텧???몃┰?덈떎. ?먰븳 罹먮끂?덉뺄, OG/Twitter 硫뷀?, sitemap쨌robots ?뺤콉???먭??섍퀬, ?대? 留곹겕???곹샇 蹂댁셿?곸쑝濡??곌껐??二쇱젣 ?대윭?ㅽ꽣瑜??뺤꽦?⑸땲?? URL? 吏㏐퀬 ?ㅻ챸?곸씠?댁빞 ?섎ʼn, 遺덊븘?뷀븳 ?뚮씪誘명꽣 ?몄텧??理쒖냼?뷀븯硫??щ·留??⑥쑉??醫뗭븘吏묐땲??
?깅뒫쨌?묎렐??泥댄겕
?깅뒫쨌?묎렐??痢〓㈃?먯꽌??吏??濡쒕뵫(lazy-loading)怨??먯궛 寃쎈웾??/strong>, 紐낆븫 ?鍮?/strong>, ?ㅻ낫???ъ슜??/strong>??以묒슂?⑸땲?? ?대?吏 ?щ㎎? ?먮낯???좎??섎릺, 媛?ν븯硫?WebP/AVIF??蹂묓뻾 ?쒓났?섍퀬, above-the-fold ?곸뿭?먮뒗 ?щ━?곗뺄 CSS瑜??몃씪?명븯??LCP瑜??⑥텞?쒗궢?덈떎. ?고듃???쒕툕?뗮솕?섍퀬, font-display: swap?쇰줈 FOUT??愿由ы빀?덈떎. ?ㅽ겕由쏀듃??吏??濡쒕뱶(defer)?섍퀬, 3rd-party ?ㅻ땲?レ? 遺덊븘?뷀븳 ?숆린 李⑤떒??留뚮뱾吏 ?딅룄濡??쒖꽌瑜?議곗젙?⑸땲?? ?묎렐??湲곗?(WCAG 2.2 AA)??留욊쾶 ?ъ빱??留곸쓣 紐낆떆?섍퀬, ?섎???留덊겕?낃낵 ARIA瑜?理쒖냼쨌?뺥솗???ъ슜?섎㈃ 蹂댁“怨듯븰 ?명솚?깆씠 ?믪븘吏묐땲?? 留덉?留됱쑝濡?痢≪젙-媛쒖꽑-?ъ륫??/strong>??諛섎났 二쇨린瑜??ㅼ젙?섏뿬 Core Web Vitals瑜?吏??愿由ы븯??寃껋씠 諛붾엺吏곹빀?덈떎.
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?먯씠?꾩씠?몃┃???ъ씠???붾㈃ 誘몃━蹂닿린 1
The Blue Canvas ?뚭컻
The Blue Canvas??鍮꾩쫰?덉뒪 紐⑺몴? ?ъ슜??寃쏀뿕???곌껐?섎뒗 ?붿????쒗뭹쨌釉뚮옖???뚰듃??/span>?낅땲?? 由ъ꽌移샕룹쟾???섎┰遺??UX/UI ?ㅺ퀎, ?붿옄???쒖뒪??援ъ텞, ???쇰툝由ъ떛, 遺꾩꽍/?ㅽ뿕(Experiment)源뚯? ?쇨???泥닿퀎瑜??쒓났?⑸땲?? ?뱁엳 ?곗씠??湲곕컲??臾몄젣 ?뺤쓽? 媛???섎┰, KPI ?뺣젹???듯빐 ?꾪솚???μ긽怨?肄섑뀗痢??앹궛??/strong>???숈떆??異붽뎄?⑸땲?? ?묒뾽???먰븯?좊떎硫??꾨옒 留곹겕瑜??듯빐 ?ы듃?대━?ㅼ? ?쒕퉬???뚭컻瑜??뺤씤??蹂댁꽭??
留덈Т由?諛??ㅼ쓬 ?④퀎
?대쾲 由щ럭???붾㈃ ?붿냼瑜??섏뿴?섍린蹂대떎 ?ъ슜???ъ젙怨?怨쇱뾽 留λ씫??湲곗??쇰줈 媛뺤젏怨?媛쒖꽑 湲고쉶瑜??뺣━?덉뒿?덈떎. ?덉뼱濡?硫붿떆吏??紐낅즺?? CTA ?곗꽑?쒖쐞? ???鍮? 肄섑뀗痢??щ같移? ?뺣낫 援ъ“??媛꾧껐?? ?대?吏 ?먯궛 理쒖쟻?붾씪???ㅼ꽢 異뺤쓣 ?듯빐 ?꾨컲?곸씤 ?먯깋 寃쏀뿕???μ긽?쒗궗 ???덉뒿?덈떎. ?먰븳 ?대? 留곹겕 ?꾨왂怨?援ъ“???곗씠?곕? 諛뷀깢?쇰줈 寃???몄텧??媛뺥솕?섍퀬, ?묎렐???쒖???袁몄????먭??섎㈃ ???볦? ?ъ슜?먯뿉寃??덉젙?곸씤 寃쏀뿕???쒓났?????덉뒿?덈떎. ?묒? 媛쒖꽑?대씪??吏?띿쟻?쇰줈 異뺤쟻?섎㈃ 釉뚮옖???좊ː? ?꾪솚 吏?쒕뒗 ?뺤떎??醫뗭븘吏묐땲??